Privacy Policy

eHomeMortgage (the "Site") is operated by Moonshot Marketing LLC ("Company," "we," "us," or "our"). This Privacy Policy explains how we collect, use, and share information when you visit our Site, use our Services, or interact with our advertising. We are a marketing company that connects consumers with mortgage professionals by routing inbound phone calls to those professionals. We are not a lender, broker, or loan originator, and we do not make credit decisions or originate loans.

Our primary service is to facilitate inbound phone calls. When you call the number listed on our Site, we route your call to a mortgage professional or other advertiser. We do not operate a lead-capture form and we do not knowingly collect or store identifying personal information about you from your visit. The information described in this policy is primarily collected automatically through cookies and similar technologies, or is provided to our advertising partners as described below.

Caller ID and Call Information

When you call the phone number on our Site, your caller ID (the phone number associated with your device) and basic call details are transmitted to us and, in turn, passed through to the advertiser who receives your call. We route inbound calls to mortgage professionals and other advertisers who pay us for those calls. We do not knowingly collect or store your name, email, or other personal details from your visit, and we do not operate a lead-capture form on this Site.

Information Collected Automatically

When you visit our Site, we and our service providers may automatically collect certain information about your device and usage, including your IP address, browser type and version, time zone settings, operating system, the pages you view, links you click, referring URLs, and approximate location derived from your IP address.

Information From Advertising Partners

When you arrive at our Site through an advertisement, the advertising platform may share limited information with us (such as a click identifier or that you clicked a particular ad) so we can measure the effectiveness of our advertising.

We use the information we collect to:

• Route your inbound phone call to a mortgage professional or other advertiser;
• Pass your caller ID and basic call details to the advertiser who receives your call;
• Operate, maintain, and improve our Site and call-routing services;
• Measure, analyze, and optimize our advertising and marketing campaigns;
• Deliver and personalize advertising that may be more relevant to you;
• Detect, prevent, and address fraud, abuse, and security issues;
• Comply with applicable legal obligations and enforce our Terms of Use.

We are paid by advertisers who purchase inbound phone calls. In other words, we are compensated for connecting your call to an advertiser, not for selling your personal information. When you call, your caller ID is passed through to the advertiser so they can speak with you and, where permitted, follow up regarding the mortgage products they offer.

We and our service providers use cookies, web beacons, pixels, local storage, and similar technologies to operate the Site, remember your preferences, measure traffic, and serve and evaluate advertising. Cookies are small text files stored on your device. Pixels are tiny images or code that allow platforms to know when a page or ad was viewed or interacted with.

These technologies may be placed by us (first-party) or by our partners (third-party). Some are necessary for the Site to function, while others help us understand how the Site is used and deliver relevant advertising.

You can set your browser to refuse cookies or alert you when cookies are being sent. However, some parts of our Site may not function properly without cookies. See "Your Privacy Choices" below for more ways to manage these technologies.

We use third-party advertising and analytics platforms to promote our Site and understand how visitors use it. These providers may collect information described in this policy and may set or access cookies and similar technologies on your device. The following are the primary platforms we use:

Google Ads

We use Google Ads to display advertisements on Google search results, partner websites, and other Google properties. Google Ads uses cookies to serve ads based on your prior visits to our Site or other sites and to measure the performance of our campaigns. You can learn more or manage your Google ad settings at ads.google.com/settings/ads. Google's advertising privacy policy is available at policies.google.com/technologies/ads.

Meta Ads

We use Meta's advertising services (including Facebook and Instagram) to show ads and measure how people interact with our ads and our Site. Meta may use cookies, pixels, and similar technologies to serve and measure advertising. When you interact with our ads on Meta platforms, Meta may share aggregated or device-level information with us for measurement. You can manage your Meta ad preferences at facebook.com/settings/?tab=advertisements.

YouTube Ads

We use YouTube advertising (part of Google Ads) to promote our Site through video ads. YouTube may use cookies and similar technologies to serve and measure these ads. The Google Ads settings referenced above generally apply to YouTube advertising.

Google Analytics

We use Google Analytics to understand how visitors use our Site, including which pages are visited, how long visitors stay, and how they arrived. Google Analytics collects information such as your IP address, device information, and browsing behavior. Google may use this information to provide analytics reports and to help measure ad performance. You can learn more at policies.google.com/technologies/cookies and tools.google.com/dlpage/gaoptout.

Platform Tracking (Base44)

Our Site is built and hosted on the Base44 platform. Base44 may use cookies, pixels, local storage, and similar technologies to operate the Site, provide analytics, maintain security, and support platform functionality. Information collected through these technologies may include device identifiers, usage data, and session information. We do not control the full scope of Base44's platform-level tracking; for more information, review any platform-provided notices or contact us using the information below.

Some of these platforms may act as controllers of their own data and have their own privacy policies. We encourage you to review the policies and settings offered by Google, Meta, and our other providers.

We may share information as follows:

• Advertisers receiving your call: when you call the number on our Site, we route your call to an advertiser and pass through your caller ID and basic call details so the advertiser can speak with you about their mortgage products.
• Service providers: vendors that help us operate, host, route calls, analyze, and market our Site, subject to confidentiality obligations.
• Advertising and analytics partners: as described in the "Advertising and Analytics" section.
• Legal compliance: when we believe disclosure is required by law, legal process, or to protect our rights, safety, or property.

We do not sell your personal information for monetary consideration. Our business model is to sell inbound phone calls to advertisers; we are paid for routing the call, not for selling your data. We may share or disclose aggregated or de-identified information that can no longer reasonably identify you.

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of information and how it is used. When information is no longer needed, we will delete it or de-identify it, unless we are required to retain it for legal reasons.

Marketing Communications

You can opt out of receiving marketing emails by following the unsubscribe link in the message, and you can opt out of marketing text messages by replying "STOP" or following the instructions in the message.

Cookies and Interest-Based Ads

You can manage or disable cookies in your browser settings. For interest-based advertising from participating platforms, you can opt out through:

• Google Ads settings: ads.google.com/settings/ads
• Meta ad preferences: facebook.com/settings/?tab=advertisements
• Digital Advertising Alliance: aboutads.info/choices
• Network Advertising Initiative: networkadvertising.org/choices

Your Rights

Depending on where you live, you may have the right to access, correct, delete, or restrict the use of your personal information, and to opt out of the "sale" or "sharing" of personal information as those terms are defined under applicable law. To exercise any of these rights, contact us using the information in the "Contact Us" section. We will respond consistent with applicable law.

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and you provide your information at your own risk.

Our Site is not directed to individuals under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps to delete it.

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top. Your continued use of the Site after any changes constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email: dpo@ehome-mortgage.com

Phone: (877) 405-2445